S'ip By S'well Million Bottle Project

Million Bottle Project


In January 2017, S’well launched the Million Bottle Project at the Sundance Film Festival in Park City, Utah. Our goal was to raise awareness about the number of plastic water bottles used each year and the power we have as individuals to positively impact our environment.

Over 6,000 people took a pledge to minimize their consumption of single-use plastic to help displace one million plastic bottles from reaching landfills, waterways and other undesirable locations.

As the Million Bottle Project continues, we are asking people around the world to join S’well and S’ip by S’well in taking the pledge to help minimize consumption of plastic water bottles and other single-use plastics.

Together, we can create big change in the world, by making small changes in our everyday lives.

My Pledge

I pledge to reduce the use — today, tomorrow and every day.

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Stats to Know:

  • More than 480 billion plastic bottles were sold in 2016 across the world. By 2021, this will increase to 583.3 billion. (The Guardian – Euromonitor)
  • 300 million tons of plastic are produced annually. (Science)
  • 8 million tons of plastic enter the water from land each year. (National Geographic)
  • By 2050, the ocean will contain more plastic by weight than fish. (Ellen MacArthur Foundation)
  • Scientists have been able to locate only 1% of the plastic in the ocean. (National Academy of Sciences of USA)
  • It takes 450 years for plastic beverage bottles to decompose. (National Park Services)
  • 14% of plastic is collected for recycling globally and another 14% is burned. (Ellen MacArthur Foundation)
  • On average, it takes up to 2000 times as much energy to bottle water, transport it and refrigerate it rather than getting it from your tap. (Environmental Research Letters. 2009)
  • 50 billion plastic water bottles were used in 2015 in the U.S.* (New York Times – Euromonitor)

* One person can displace 167 bottles a year.